For the launch of Thirty Madison’s newest brand, Facet, we wanted to create social assets to explain who we are, what we offer, and how our service works. The voice was caring, reassuring, and human, not clinical. We wanted clients to feel that their unique skin issues were our first concern and we were always there whenever they needed advice or an update to their current skin routine. Assets included paid ads and Instagram stories.

Role: Senior copywriter

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We created launch posts for employees to use on their own social media accounts to not only introduce the brand but to also announce a friends and family promo offer.