To highlight the excitement of our newest avocado mask—a companion product to the Creamy Eye Treatment—we teased that something new was coming soon and offered a deluxe sample to those who registered. We wanted to emphasize the rich, creamy texture as well as the foodie element that comes to mind when we think of avocados. Assets included homepage banners, emails, and product page breakers.

Role: Global digital copywriter

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The launch of the Cannabis Sativa Seed Oil Herbal Concentrate included writing copy for homepage banners and accompanying emails. While it was a smaller launch compared to the avocado mask, it was still popular due to the heightened interest in cannabis skincare at the time. We wanted to highlight the soothing nature and problem solving aspect of the active ingredient.