Every year Kiehl’s partners with an artist to create limited editions of their core products. To celebrate the holidays and this artistic collaboration, we launched multiple emails, banners, page breakers, and retailer landing pages. The voice was warm-hearted and playful to highlight the joy of gifting friends and family.

Role: Global digital copywriter

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For this particular year, we also urged customers to register for an exclusive email if they wanted to shop our bestselling, always sold-out advent calendar.

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Along with Golden Week and Singles Day, Lunar New Year generates millions in sales. We wanted to emphasize the excitement of going back home to celebrate the Year of the Pig, all decked out in red and gold, of course.