To convert prospective customers, Kiehl’s launches their yearly educational campaigns. Core products, their active ingredients, and how to use them are highlighted in assets that included emails, homepage banners, and a landing page. The voice was expert-driven, helpful, and reassuring.

Role: Global digital copywriter

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Midnight Recovery Concentrate is one of five core products that Kiehl’s likes to highlight every year. Assets included displays ads, homepage banners, and emails.