Dia&Co Site Relaunch

In partnership with a UX designer, brand designer, and senior strategist at Gin Lane, as well as our in-house design team, we relaunched the Dia&Co site. We wanted to create a welcoming community for plus-size people who have been traditionally neglected by the fashion industry. The result? A brand voice that is warm, supportive, and non-judgmental like a best friend you go to for style advice. Assets included homepage, landing pages, emails, social launch posts, and print collateral.

Role: Lead copywriter

To correspond with the site relaunch, I developed copy for a landing page that highlighted how style can be the catalyst for self-love.

I also wrote copy for a welcome series of emails including a founder’s note, a stylist’s note, and how-it-works email.